Marketing manager resume example
Marketing is judged on results, so a marketing manager resume should show the goal, the channel, the budget you managed and what moved. Add the team you led and the tools you run, and keep claims you can explain.
Example marketing manager resume
The person and employers below are made up, and the figures are only there to show how a result reads. Use your own facts and numbers.
Sam Whitfield
Marketing manager, 7 years
Summary
Marketing manager with seven years in B2B software, focused on lifecycle email and paid search. Led a team of four and owned a six-figure annual budget. Works closely with sales and product.
Experience
Marketing Manager, Juniper Software2021 to Present
- Own the lifecycle email program, rebuilding onboarding emails and lifting trial-to-paid conversion from 6% to 8%.
- Manage a paid search budget of 25,000 per month and moved spend toward the campaigns with the lowest cost per lead.
- Lead a team of four and run the quarterly plan with sales and product.
- Launched a customer case study series that sales now uses in most late-stage deals.
Marketing Specialist, Pinecrest Digital2018 to 2021
- Ran email and social campaigns for six clients and reported results monthly.
- Built the reporting template the agency used for every client.
Skills
- Channels
- Lifecycle email, paid search, content, SEO, events
- Tools
- HubSpot, Google Analytics, Google Ads, Looker Studio
Education
BA Communications, State University, 2018
Skills to include
Channels
- The channels you have run yourself
- Content and SEO if you own them
Tools
- Your CRM or automation platform
- Analytics and ad platforms
Management
- Budget ownership
- Team leadership
- Working with sales and product
What to do
- Lead each bullet with the goal and the result, then the method.
- State the budget and team size you managed. Both show your level.
- Name the metric that matters for the role, such as pipeline, signups or revenue, not only clicks.
- Show how you worked with sales or product. Marketing rarely works alone.
What to avoid
- Reporting activity ("managed social media") instead of what it achieved.
- Vanity numbers such as impressions with no link to the business.
- Claiming a result that was a team effort as if it were yours alone.
A template for this role
ATS Classic is a good fit for a marketing manager resume. See the template.
Common questions
How do I show marketing results without sharing private figures?
Use percentages or ranges, or describe the change in plain words. Avoid exact revenue that your employer would not want shared.
Should a marketing resume be designed or plain?
Plain and clear works best for applications that go through screening software. A designed version can go with a portfolio.
What is the most important section?
Experience. Show the goals you hit and the budget and team behind them.
Write yours in minutes
Start from a template, keep your real details in place, and check the result with the free ATS checker.
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